https://www.winsomeconsulting.com/home daily 1.0 2024-09-16 https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1503336757944-QSD8PPF19OZ6XW7X7EK5/Logo_Color-full.png Home https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1503491879603-X2G50Y17V927PODR8YXF/synthesize.jpg Home - Synthesize We design a custom growth strategy to maximize your strengths in the marketplace https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1503491900154-30H9LV2Q2O9CG6F1B9F7/immerse.jpg Home - Immerse We start with a 2-month deep-dive into your business to listen and learn https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1503491890004-IDG6GM3R8LS3PXK1V8M7/support.jpg Home - Support We work on your business 5 hours each week, providing leadership to help you execute the plan https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1503493033818-ZTOSVC7A18USZR20IUII/Desktop+HD+Copy+18.png Home - Marketing programs to dial your visibility up https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1503402347426-8ARK8U35KI2R46A17AMH/image-asset.png Home - Influencer Networking to expand your referral network https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1503402976610-II106TOI3VXH4HVQU1UE/image-asset.png Home - Employee Mentoring Employee Mentoring https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1503402338918-6J0XDPP4SN495L6ZBKJO/image-asset.png Home - Strategic Advice to point you in the right direction https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1503402356060-FFMOD4VLS9DEQWZNVV0I/image-asset.png Home - Presentation Coaching to convert opportunities into wins https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1503491722687-ZFG2ZJZ580W96CZPN16T/image-asset.png Home - Group Training to help your team pitch to win* https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1503333328495-PKJWBVSPPR1BHMQP2KVE/Travel-cropped.jpg Home https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1503336396338-KQX4B6KGCUN0HD09HERM/Travel-cropped.jpg Home https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1503407611756-GWX849E7CMTB9ZKXKTOR/balloonsyellow.jpg Home https://www.winsomeconsulting.com/how daily 0.75 2025-03-27 https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1542036840153-XEORMM486VWPIZVAA6A6/Desktop+HD+Copy+24.png How https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1542037029834-9E23EWBW23M96D2V0LDQ/Desktop+HD+Copy+25.png How https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1542036924542-50X3RAKLJ0SKQRSIGPBR/Desktop+HD+Copy+23.png How https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/24b2bf31-0c92-427a-884e-94c0f6bbc8b2/stage+1+immerse.jpg How https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1541980031266-LMT0C06VOVGHRUGUOG85/synthesize+copy.jpg How - Synthesize We design a custom growth strategy to maximize your strengths in the marketplace Learn more https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1541980022238-D1EKR8ROEFNUDL2TQ9DR/immerse+copy.jpg How - Immerse We start with a 2-month deep-dive into your business to listen and learn Learn more https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1541980040862-N5XWJ9MGY8RVZWP9KLMT/support+copy.jpg How - Support We work on your business 5 hours each week, providing leadership to help you execute the plan Learn more https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1542038521176-VXEC5LY501DG3Z7GUMVH/image-asset.png How https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/e3441044-ceb6-40ba-99ad-cdd18339b591/stage+2+synthesize.jpg How https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/8bbf8f6c-9291-45d8-b9fa-4d557f87e787/stage+3+support.jpg How https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1542038899113-ASQAP03FEXKFBWK0IX6A/Desktop+HD+Copy+29.png How https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1542038783827-74OR5DM53ZZ3WI5T212D/Desktop+HD+Copy+28.png How https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1541976190546-4X9LMHE2AK7KHAHBBJV4/lanterns-floating-in-the-night-sky-during-loy-krathong-festival-thailand_m1nxyt2___F0000.jpg How https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1542036106715-2SU9NA61XWU8BEOQH8L4/bluelantern.jpg How https://www.winsomeconsulting.com/contact daily 0.75 2017-09-16 https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1505582837759-HYH5M0KUBVLUX118AQ8S/dandelionsblackandhite.jpg Say Hello https://www.winsomeconsulting.com/plastic-mobile daily 0.75 2019-07-25 https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506029222332-VYB5YN12DY2ZWMSF4MD1/Desktop+HD+Copy+17.png Plastic Mobile - Presentation Coaching https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506804779172-16SCE3GHLT1ZPDBVLPRM/primacy_crosslink.png Plastic Mobile - Primacy read case story → https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506029285653-YHED1ZXHLMFI777J6NCA/Desktop+HD+Copy+20.png Plastic Mobile - Group Training https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506029166725-LHHW9KSE2DUKP7KA4V7G/image-asset.png Plastic Mobile - Strategic Advice https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506029195435-KREC18OOMQSNBYLTNU7Z/Desktop+HD+Copy+16.png Plastic Mobile - Influencer Networking https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506800725969-926BW08G6E263V118RQ2/clients_crosslink.png Plastic Mobile - Our Clients ← See who we've helped https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506029265741-H11GQEZDK065XVWAC7JG/image-asset.png Plastic Mobile - Employee Mentoring https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506028696202-NPXCWXUYGOBV0JOTV9Q9/IMG_2373_SittingFace1.jpg Plastic Mobile - "Working with Heather has been nothing short of inspiring! She's made me better at my job." Salome Sallehey VP of Business Development & Marketing https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506028740748-OLMT0AS99K284BH8CDUU/MRKT07_30U3021.jpg Plastic Mobile - "Heather is SO smart. She adds an incredible amount of wisdom to our efforts." Rebecca Basi Director of Marketing https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506029237881-8HERSQVF44YM8BV3S07M/image-asset.png Plastic Mobile - Marketing Programs https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506028646340-U58P6KRA7OZ1P66JB3TU/image-asset.png Plastic Mobile - "Heather is a great strategic advisor who rolls up her sleeves to ensure our success. We’ve had so much success as a result of the strategies she put in place." Melody Adhami President & Co-founder https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1504971130990-32XE4WFNDAI0A4ZOK55F/plastic-havas.png Plastic Mobile https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506635025894-SGAQGIP58PC83B250KDB/unnamed.jpg Plastic Mobile - "Startups get pulled in a lot of different directions. It's sometimes hard to know what growth strategies will be right for you. Heather has a whole crystal ball of insights, strategies and wisdom she uses to help us improve our odds. We get so much value out of working with her." Sep Seyedi CEO & Co-Founder https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1505746179469-MWP2YKK17IIWSFF4BWW1/Plastic+Mobile+groupshot+copy.png Plastic Mobile https://www.winsomeconsulting.com/who-weve-helped daily 0.75 2025-07-31 https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1753977064753-1TMATKDRMAIA35K7XSK6/unsplash-image-VNGFoEkeiCM.jpg Our Clients https://www.winsomeconsulting.com/our-founder daily 0.75 2017-09-30 https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1504053651816-CILAT05X9EZ7B42DP2EN/static1.squarespace.jpg We've been in your shoes - Heather Thomas Founder + CEO https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1505746308474-1Z4C10TB5S5UVSHPZMZU/about.jpg We've been in your shoes https://www.winsomeconsulting.com/our-network daily 0.75 2024-09-25 https://www.winsomeconsulting.com/newsviews daily 0.75 2024-09-16 https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1542479203976-M59HSCCC4U6P4MN8WUHX/IMG_4032+%281%29.jpeg News & Views - Normative in the spotlight Pictured, left to right: Winsome’s client, Matthew Milan of Normative, Mike Wang of Inspiren, Ahmed Elhuseiny of AE Super Lab and Marcel Botha, 10xBeta. https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1504966684576-EYXKF9VLASR2XOR24UPJ/dinner.png News & Views - Normative February 13th, 2017 https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1579359471206-4AI18J5YNNQHV95HKM78/in-cosmetics-nth-america-2019-sq-cmyk.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1535739925049-ZJRAECBP0FGNCMH0G5R7/Screen+Shot+2018-08-31+at+2.22.26+PM.png News & Views - Summer Training in London 06.21.2018 https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1566907739516-8K8IAI516764VRDV2KTC/DWlogretina3.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1542386296222-RXAUUTP23CSTRSOOOSWY/fast-company-Logo.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1566249224262-LSN8FVYEXHRCEJRFF7DO/betterment.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1603986077640-0KXMXW5AL7JDJYOX70KS/IMG_5849.jpg News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1535739299847-16A54T3HVAJB6G5L1BYD/CLEAR_ovid_logo_245x75px.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506798477730-KAQYNINHEFTYFQQZB2NP/primacy.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1579360851394-B9M7DR4YL8WZYQVKWD4E/CBI_Logo_Color-1.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506686586312-LLTC2ZM174T229Y44CVS/conceptfarm.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1535627823314-RQUDU0IBJ3D9APHJ3XRA/IMG_0674.jpg News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1504960452675-LDIWHVTRZV5E4K9BFRO9/webbyroadshow.jpg News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1504966594974-ZP3NHPGPNX6HBDUAQ971/normative.png News & Views - Normative November 2nd, 2016 https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1542393085628-UD5X8MR5M0G84DBRH5LN/amy_radin_logo.jpg News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1566246698628-62D8VJJ8P1ZGFZ2KH7HG/sxsw-logo-horizontal.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1579362919730-BDIS1RPYMF3LN9R7PBKA/Ellevate_Network_Logo_RGB_2013.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1542393219622-469RE8P1P3PZGERGMV2H/startup-advisory.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1603985496614-P4Y2DGMCBAA26GQDLT3G/Screen+Shot+2020-10-29+at+11.17.00+AM.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1603986728196-24GZ495ORM2ZZIKE9D7C/Screen+Shot+2020-10-28+at+9.02.28+AM.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1553201255596-N63G5QGMH6YG1R3KCOXQ/Tracy+and+Sjoerd+Comms+Week.jpg News & Views - "As communicators, we need to do a better job of building our own personal brand." -Tracy Lovatt https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1535627274776-CMY7J1KSD822TG4FSC8H/Screen+Shot+2018-08-30+at+7.05.33+AM.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1603986813998-2RX2165H3P5HT7OV3DBJ/CLEAR_ovid_logo_245x75px.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1535739336269-PTVZQYJDF8S3ICVKQET8/CLEAR_ovid_logo_245x75px.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506686497987-AZBD5WDAVMAAEB60OSD8/primacy.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1505576211826-YJLDDXPK5FNX068GSW2Q/webby.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1511216575798-7SDRJO2Q6AY3Z7AIQVQX/fast-company-Logo.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1553202379261-TUZF3C6SE9RCIVLNQCP6/IMG_0324.JPG News & Views At the top of Hong Kong’s peak with partner, Jane Praeger after some marathon training sessions. https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1553201453664-7P7LDNCC56KRZDYJ042W/5847f3f0cef1014c0b5e4886.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1566908535459-L3U86AF6EQS6TU89L4FQ/Screen+Shot+2019-08-27+at+8.18.59+AM.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506686508129-SGMEWMEMJ8Y26LQJJTF4/plastic.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1603984913248-DVGY084531MRTUP9X7FA/node_logo_vector_mod-1.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1566249718187-AS8B0KMYAOFYEE8HBAGK/IMG_9248.jpg News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1553200620390-HBTSX3XC1JUBN245P8FF/download-1.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1579360563163-YG3OCCA78MUCKVWEGH20/IMG_4848.jpg News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506686556173-GM5VGCW2N0Y7Y6EO4PP9/normative-logo.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506798507989-DXKEATFII52JRQ33RIZW/Havas_logo-png.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506799476268-BFQN9GZABIVEDKG8IUWK/logo-code-and-theory.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1553201888933-5QIUN85RO3BD1VKVX11L/static1.squarespace-1.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506798422866-KC9U9W1I076VIGDBSJB7/comrade-logo.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1579363468262-32P839JDKIF4AAQL6TAP/IMG_4969.jpeg News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506686597718-CIBCTR0TWG6I40LMKKK1/normative-logo.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1603985659867-PXT6SR96AV5KV6UN31D0/DWlogretina4.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1566247380337-02QA76KOPKKQ6ANENA72/Robin+SXSW.jpeg News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1505578834334-MZVH3VRDDIPH83UXXI7M/workshop.png News & Views - Havas Workshop November 17th, 2016 https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506686542583-CPMC0EF2N5LSSN42EA89/normative-logo.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506686522040-UAZ74QTNHVKRL9O1UM8X/normative-logo.png News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1579361202960-GPY489DI0TKNCLRVNNBO/IMG_4532.jpg News & Views https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1505746430573-UQ8YVMSA7TG2IYXTYITS/GettyImages-200399615-001.jpg News & Views https://www.winsomeconsulting.com/primacy daily 0.75 2017-10-01 https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506031041116-0VMC4YH2DDJKD49PX6P1/Desktop+HD+Copy+20.png Primacy - Group Training https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506636148352-K44IZMVACRUET7ABOZ8Y/primacy-acys.png Primacy https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1504976455824-RJ16NB5G10XY1ECYJC57/mike.png Primacy - "Heather helped us see the potential of a strategy on how to position ourselves. We used this strategy to build demand for our services – and have routinely won business as a result." Mike Stutman SVP Strategy https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1504976407190-FDFWA0YF0YZOW23DUQUJ/stan.png Primacy - "Heather provided doses of outside perspective that helped us recognize key gaps and tweak our strategies. She also clued us into a whole new lead generation strategy that has paid big dividends. For any CEO on a journey to hit ambitious growth objectives, time spent with Winsome is time well spent." Stan Valencis President https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506804860864-C05NY1Q4Y5IW9DO8JHYV/plastic_crosslink.png Primacy - Plastic Mobile ← Read Case Story https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506030964272-PRC0NIL1YUOAVA8Y83P2/Desktop+HD+Copy+15.png Primacy - Strategic Advice https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506031024130-I7TDS47KFDLCOQVBKZR2/Desktop+HD+Copy+19.png Primacy - Employee Mentoring https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506801900288-7L9IP2IC8HV1CQDZUB4K/clients_crosslink.png Primacy - Our Clients See Who We've Helped → https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506686168713-TFYZ2KVAEDH97GOP62G0/deb.png Primacy - "Heather’s demeanor and interactions with our executive team were seamless. She proved herself to be a credible business advisor from the first engagement. She’s collaborative, highly skilled, and has great strength of character." Deb Peterson SVP, Human Resources https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1505587852042-K2PEHQ9US0H6DOQU3JD3/manup-6.jpg Primacy https://www.winsomeconsulting.com/plastic-mobile-indepth-case-story daily 0.75 2019-08-27 https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506864061879-IZLGY530LNVC7GQVPUGG/Plastic_Office-3-1024x683.jpg Plastic Mobile: Case Story https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506863854175-C2AGCECCZ5YUNXNUX60V/Plastic_Office-1-1024x683.jpg Plastic Mobile: Case Story https://images.squarespace-cdn.com/content/v1/5129b3c6e4b01fa6748c4abd/1506863585375-3G8EG1FKNKG1TWOXA6FC/14712712_10153860960576087_7262119342786863714_o.jpg Plastic Mobile: Case Story